![]() ![]() “I go through the comments myself,” she said. Sarraf said she finds inspiration from the comments that Roybi receives from customers on social media. ![]() ![]() “I love it being a two-way conversation,” she said. Panelists also turn to their fans and followers to generate content that helps promote their companies’ brands, and often provides important feedback.Īsare said Sistah Scifi includes hand-written notes with all physical orders that it ships, and requests that customers post pictures on the social networks, such as when they order a T-shirt, or reviews, if they buy books or other content. Our customers give us a lot of ideas we didn’t event even think of.Įlnaz Sarraf, founder and CEO, Roybi Crowdsource ideas and content from brand fans and followers Similarly, Elnaz Sarraf, founder and CEO of Roybi, a maker of educational robots for children that uses artificial intelligence to personalize learning experiences, said the company uses Facebook and Instagram to stay close to its customers and foster community with tools such as a private Facebook group and Instagram Live sessions.ĭuring the pandemic, the company conducted several Instagram Live sessions featuring experts on education and on artificial intelligence, for example.Īt Walton’s Jewelry, third-generation co-owner Julie Walton Garland said the company seeks to bring customers together by soliciting comments about pieces of jewelry that they inherited that might be similar to the antique and estate pieces that the brick-and-mortar store specializes in. “I ask myself all the time: What can I do to make it easier for my community to connect with me, to connect with each other, and ultimately, to connect?” said Asare. Here are three tips for small business owners to leverage these social media platforms’ communications tools successfully: Create community via Facebook groups and Instagram Live sessionsĪt Sistah Scifi, an online bookstore specializing in science fiction and other genres written by Black and Native American women, interaction among customers and content creators is at the heart of the brand, said Isis Asare, founder and CEO.įrom virtual book clubs to livestreamed conversations with authors, the company is in a constant state of relationship-building. Panelists agreed that Facebook and Instagram are so commonly used by their customers that it just makes sense to leverage those platforms for communication, often in lieu of email or phone. “If there’s one thing a business can control, it’s the way they communicate with each person who decides to engage with their business,” said Anayo Awuzie, product marketing and communications manager at Meta, the recently renamed parent of Facebook, Instagram and WhatsApp. Three business owners discussed how they use Facebook Messenger and other social media tools to help run their businesses during the panel discussion, “Messenger: Small Business, Big Influence.” Small businesses are leveraging social media to create community, facilitate direct communication and improve customer service, according to panelists on a webinar about the use of Facebook and Instagram for businesses held by Meta, parent of Facebook, and attended by CO. Social media tools such as Facebook groups, Instagram Live sessions and chat apps help businesses build community with their consumer base, crowdsource ideas and content and respond to customer-service needs in real time, SMBs say.More than two-thirds of consumers - 69% - said they are more confident in a brand when they can message them directly, according to Facebook and Instagram parent Meta.Facebook and Instagram are so ubiquitous that they have become default communications channels for many consumers. ![]() Business owners explain how their use of various social media tools, like Facebook Messenger and Instagram Live, have helped increase and improve community engagement. ![]()
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